Tackling Silence: Personalized Moves When You’re Being Ghosted
From Ghosted to Hosted: Reviving Silent Sales with a Personal Touch
Are you playing a solo game of Marco Polo in your sales follow-ups? If you're nodding in solemn silence, you're in the right spot. Today, at “Flip The Odds,” we will share how to transform those echoes of emptiness into symphonies of sales success. Let's add some spice to that follow-up recipe and turn the tables on the ghosting game!
The Vanishing Prospect Illusion
Ever feel like your prospects are practicing their Houdini impersonations? You're not alone. The key is to be more engaging than the last act of a magic show. It's about creating a message that's too good to ignore, not just another "just checking in" snore. Keep it relevant, keep it exciting, and above all, keep it about them. Example: Send a personalized video saying, "I'm not David Copperfield, but I can make amazing solutions appear for your business!"
The 'Boomerang' Follow-Up Method
Throw your message out into the void, and it doesn't return? Time for a boomerang follow-up. This isn't about pestering; it's about persisting with panache. Add value with each touch, whether it’s an industry insight or a chuckle. Make them look forward to your name in their inbox.
Breaking the Silence with Breakthrough Gifts
Silence can be golden, except in sales. Break the silence with a breakthrough - send a gift that gets them talking. We have found when you send them something personalized, it usually gets them renengaged. Or make it memorable and watch the conversation brew. Example: Send a mini cactus with a note, "Just a prickly reminder I'm still here!"
Humor Meets Humility
When the sound of silence is deafening, humor can be your secret weapon. It disarms, charms, and warms up the coldest of leads. A dash of humility can show you're human and approachable. Be the bright spot in their inbox or mailbox, not just another task on their to-do list. Here are some follow-up cards we have used to get people re-engaged.
EXAMPLE #1:
EXAMPLE #2:
The Goodwill Guerrilla
Unexpected acts of kindness can reignite the most dormant of conversations. Be a goodwill guerrilla and launch a surprise that's too delightful to ignore. Show genuine interest in their success and well-being without an immediate expectation of return. This tactic often leads to an effect of goodwill back at you.
EXAMPLES:
I noticed your company is passionate about sustainability. I've gone ahead and planted 50 trees in your organization's honor to help with your green initiatives.
In recognition of your commitment to innovation, I’ve given a scholarship to a student in STEM in your company's name, fostering the next generation of thinkers.
I saw your company supports animal welfare. I've contributed to the local animal shelter to help our furry friends on behalf of your team!
So there you have it. Hopefully, with these tips, you'll turn that silence into a chorus of dialogue. Remember, it’s not about haunting your prospects; it’s about enchanting them. Let's make getting ghosted a thing of the past and bring back the buzz of productive chatter.
Until next time, keep your spirits high and your follow-ups higher!
Cheers to making connections that last!
Jeremy Blubaugh