Ever feel like you're throwing messages into a void? You're not alone. In a world where inboxes are overflowing, and attention is scarce, your follow-up needs to be as creative as your initial outreach. Here's how you can flip the odds without breaking the bank.
The Dog Chasing Card:
Imagine this: A picture lands on your prospect’s desk. It's a dog, mid-chase after a frisbee, with "Me" and "You" labels.
The attached note reads:
“Woof woof!
I’m chasing you down like how a dog chases a frisbee.
I would love to fetch a conversation with you about [[REASON FOR NEXT CONVERSATION]].
What do you say?”
This approach is your way of standing out from those boring follow-up emails. It's about being creative and ensuring you re-grab your prospect’s attention in a fun/creative way.
Do you like this concept, but you aren’t a dog person? Here are 9 additional ideas to consider.
FYI, send all our cards through Mailbox Power, where you can send up to 50 cards a month at $2.36/card.
The Testimonial Teaser
Hit them with the proof. A link to a testimonial or a success story can be the nudge they need. It says, "Don't just take my word for it—see the results yourself."
Include a simple, clickable link or a video:
"See how we turned the odds for others. Your turn could be next: [Link to testimonial]"
Here is the video we send:
The 'Invitation to Say No' Email
Ok, confession: This next approach is not creative but one endorsed by negotiation expert Christopher Voss (I'm not sure who he is - check him out here).
Subject Line: New Age Tech Integration
Hey [Name],
Have you put the integration on hold?
[Your Name]
This isn't just another follow-up; It gives your prospect an easy out, and paradoxically, it often brings them back into the conversation. They feel the control, and that’s when the magic happens—they engage.
My second confession, I didn’t invent this approach….I learned it from Josh Braun on LinkedIn. If you aren’t following him there, I highly suggest it.
Have you put following Josh Braun on hold? See what I did there :)
Conclusion:
With these follow-up tactics, you’re not just another name in their inbox. You’re the one they remember, the one they talk about, and, most importantly, the one they reply to.
Ready to flip the odds? It's your move.
Here’s to making connections that count.
PS - Do you have any fun/creative follow-up strategies you use?