How To Start Your Own Personalized Sales Playbook
In sales, one size doesn't fit all. That's why today, we're diving deep into the art of creating personalized sales playbooks, from mastering segmentation to tactics and strategies to elevate your sales game.
Segmentation: Slice & Dice Your Playbook
Not every fish in the sea bites the same bait. Start by slicing your target audience into distinct segments based on demographics, behavior, or preferences. This ensures your sales playbook speaks directly to each group's needs. For instance, imagine crafting a pitch tailored for tech enthusiasts who crave cutting-edge solutions.
The First Impression: Personalized Outreach
When reaching out, make that first touchpoint count. Tailor your emails/mailers with the recipient's name/interests/hobbies, and a sprinkle of relevant information about their company. The more personalized, the more engaging your initial connection becomes. Think of it as crafting a delightful, personalized birthday card—every message should feel uniquely "theirs."
Content is King: Personalize Your Resources
Your sales playbook isn't complete without personalized content. Think about creating custom-made resources that directly address your prospects' pain points, such as eBooks, case studies, or webinars. Like a bespoke suit, it should fit perfectly, making your prospects think, "Wow, this was made for me!"
Suppose you are in an industry where this isn’t possible because of compliance (To my investment wholesaler readers). For your ICP, consider developing a value proposition that speaks to your brand.
The Art of Follow-Up: Timing is Everything
Personalization doesn't stop at the first email. Nail the art of follow-up by sending reminders and tailored content precisely when your leads are most active. It's like sending a friendly reminder text to your friend when they're most likely to reply – impeccable timing is key.
Oh, and with your follow-up, don’t be like Dwight:
Social Selling: Be Their Digital BFF
Leverage social media to be your prospects' go-to expert. Share relevant insights, engage with their content, and start conversations. It's like sitting at a coffee shop, joining their conversation, and offering your expertise without being pushy.
We have discovered that their email is far busier than their social media, particularly Linkedin (Which increases the likelihood that they read it.). Additionally, supporting their content helps them share their message - a win-win.
Creating A Process: The Secret Sauce
Incorporate a process to personalize your sales process at scale. You can set up automated but personalized thank you/follow-up cards, trigger personalized messages, and track prospect behavior. It's like having a personal sales assistant who never sleeps.
So there you have it—your personalized sales playbook magic. Go ahead and start slicing, dicing, and dazzling your prospects with tailored, witty, and creative sales strategies that'll leave them saying, "Wow, they know me!" Remember, in the sales world, personalization isn't just a tactic; it's your golden ticket to success.
Happy selling, you personalized pros!
Jeremy Blubaugh