Enhancing The Customer Experience With Personalizaiton
Because There Is No Traffic Jam On The Extra Mile
Welcome to your weekly dose of Coinflip Magic, where we turn your customers' inboxes/mailboxes from a snooze-fest into a personalization party. We’re all about helping you craft the experience that makes your customers feel like they’re the only ones in the room – because who likes being among the crowd? This week, we will dive into six different touch points (after the sale) where you can use personalization to take the relationship to a whole new level. Are you in?
The Magic of Milestone Celebrations
Celebrate customer milestones like you would a victory in a Mario Kart race – with enthusiasm and maybe a little confetti. Did they make their 10th purchase? Upgrade to a new subscription level? Acknowledge these milestones with a well-crafted, professional email. Include a sleek, animated graphic that conveys progress and success – think rising graphs or a milestone marker. It's a nod to their business growth and your partnership.
Example: "Congratulations on achieving Platinum Customer status! Your journey is important to us – here's a dynamic chart illustrating your impressive progress with us. Here’s to continuing our successful partnership."
The 'Just Because' Delight Drop
Why wait for a reason to send a gift when the 'just because' moments are ripe for the surprising? About 45 days after the sale, drop a delightful surprise in their mail. Maybe it’s a funky coaster for their new coffee machine or a personalized JBL Speaker.
Example #1: "Hey [Customer Name], is your coffee floating in space without a coaster? Not on our watch! Here's a UFO-shaped coaster beaming up your mug!"
Example #2: "Dear [Customer Name], to hit the perfect note of appreciation, we've customized a JBL speaker just for you. Imagine your favorite melodies enriched with personal flair – because your soundtrack should be as unique as your contributions. Enjoy the enhanced beats!"
The Quarterly Check-In
Quarterly check-ins can be a total snore, but not if you turn them into a quirky celebration. On the 90-day mark, send a personalized item related to your product/service.
Example: "Dear [Client Name], as we mark our first 90 days of partnership, we reflect on the strides we've made together. We've enclosed a bespoke token of our collaboration to celebrate this milestone. This premium desk accessory symbolizes the seamless fit of our services with your business needs, just like a sock with its perfect match. We're looking forward to the many successes our continued partnership will bring. Here's to a future that's as promising and well-paired as a classic duo!"
Celebrate the Odd Holidays
Every day’s a holiday if you’re creative enough. Did you know there’s a National Donut Day? Or even a Talk Like a Pirate Day? Use your customer data to find out what quirky holidays might resonate with them, and send a themed card or a small gift.
Example: "Ahoy [Customer Name]! Here’s a treasure map card to celebrate Talk Like a Pirate Day. X marks the spot for a special offer, matey!"
A Birthday Bash in a Box
Birthdays are the classic personal touchpoint, but let’s dial it up. No generic cards or emails here; send a personalized birthday box with a mini celebration kit. Think mini-cake, a confetti popper, and a silly hat tailored to their interests. Maybe they’re a gardening enthusiast? Include seed packets of their favorite flower.
Example: "Happy Birthday, [Customer Name]! We know you love to garden, so here's a mini celebration garden kit – grow your party vibes!"
Personalized Video Cheers
Post-purchase, record a personalized video message. Whether it's a thank you note, a check-in to see how they are doing, or a funny anecdote, a video makes it memorable. You could even showcase a new feature of the product/service they bought or provide a quick tutorial on something cool they can try.
Example: "Hey [Customer Name], it's been three months since you joined the Coinflip family with [Product Name]. Here's a quick video on a cool hack to make it even more awesome!"
Conclusion
That’s all for this week. Remember, in the vast traffic jam of marketing, be the siren-blaring emergency vehicle that makes heads turn (and hearts flutter). Hit reply and tell us your favorite personalization tactic.
Until next week, keep personalizing like nobody’s watching!
Jeremy Blubaugh
Chief Personalization Officer
Coinflip Marketing